GetResponse vs AWeber: pricing, features, and best fit

Choosing between GetResponse vs AWeber: pricing, features, and best fit comes down to more than a spec sheet. GetResponse has expanded into a full marketing platform with funnels, webinars, and automation. AWeber has stayed focused on straightforward email — reliable, well-supported, and easier to learn. Neither is wrong. They serve different users at different stages.

Photo: Mikhail Nilov (Pexels)

This guide gives you a direct comparison so you can make an informed call without wading through marketing fluff.

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What each platform actually is

GetResponse: email plus a lot more

GetResponse launched in 1998 and has spent the past decade adding features well beyond the inbox. Today it includes:

• Email marketing with a drag-and-drop editor
• Marketing automation with visual workflow builder
• Landing pages and funnels (called Conversion Funnels)
• Webinar hosting (on paid plans)
• Paid ads integration (Facebook and Google)
• E-commerce tools and product catalogs

If you want a single subscription that handles email, lead capture, and basic funnel building, GetResponse is one of the more complete options at its price point.

AWeber: email done well, without the extras

AWeber launched in 1998 as well and has largely stayed in its lane — email. That focus is intentional. The platform targets small business owners and bloggers who want solid deliverability, simple automations, and live customer support without a steep learning curve.

AWeber’s key features:

• Drag-and-drop email editor with 600+ templates
• Autoresponder sequences (their original product)
• Basic automation (tag-based rules)
• Landing page builder (limited but functional)
• Web push notifications
• AMP for email support

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GetResponse vs AWeber: pricing, features, and best fit — the full breakdown

Feature	GetResponse	AWeber
Free plan	Yes — up to 500 contacts	Yes — up to 500 subscribers
Entry paid plan	Email Marketing: ~$19/mo (1,000 contacts)	Lite: ~$15/mo (500 subscribers)
Mid-tier plan	Marketing Automation: ~$59/mo (1,000 contacts)	Plus: ~$30/mo (500 subscribers)
Advanced automation	Visual workflow builder (mid-tier+)	Tag-based rules; limited branching
Landing pages	Unlimited (all paid plans)	Included but basic
Webinars	Yes (Marketing Automation plan+)	No
Funnel builder	Yes (Conversion Funnels)	No
A/B testing	Subject line + content	Subject line only (Lite), content on Plus+
Deliverability	~99% (reported) [verify]	~99% (reported) [verify]
Customer support	Live chat + email (all plans)	Live chat, phone, email (all plans)
Free trial	30-day free trial on paid plans	30-day free trial on paid plans
Best for	Marketers who want email + funnels in one tool	Bloggers and small businesses wanting simple, reliable email

Prices accurate as of publication. Check each platform’s pricing page for current rates.

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Pricing comparison in detail

GetResponse pricing tiers

GetResponse prices by contact count and feature tier:

• Free: 500 contacts, 2,500 email sends/month, one landing page, no automation
• Email Marketing (~$19/mo for 1,000 contacts): Unlimited emails, autoresponders, basic segmentation, unlimited landing pages, one user seat
• Marketing Automation (~$59/mo for 1,000 contacts): Visual automation builder, webinars up to 100 attendees, advanced segmentation, contact scoring, 3 user seats
• E-commerce Marketing (~$119/mo for 1,000 contacts): Abandoned cart recovery, promo codes, product recommendations, 5 user seats

Scale to 5,000 contacts and the Email Marketing plan runs approximately $54/mo. The feature jump from the entry plan to Marketing Automation is significant — that’s where the platform earns its price.

AWeber pricing tiers

AWeber keeps things simpler:

• Free: 500 subscribers, one list, limited automation, AWeber branding on emails
• Lite (~$15/mo for 500 subscribers): One email list, 3 landing pages, 3 automation campaigns, AWeber branding removed
• Plus (~$30/mo for 500 subscribers): Unlimited everything — lists, automations, landing pages, advanced reporting, 3 users
• Unlimited (~$899/mo flat): Flat-rate pricing for large senders; contact count is unlimited

At 1,000 subscribers, AWeber Plus costs roughly $47/mo. At 5,000 subscribers, you’re looking at about $70/mo for Plus. Compared to GetResponse’s Marketing Automation tier at the same contact count, AWeber Plus is moderately cheaper — but it lacks webinars, funnel building, and the visual automation canvas.

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Automation: where the gap shows

This is the clearest functional difference between the two platforms.

GetResponse automation

GetResponse’s visual workflow builder lets you build multi-branch sequences triggered by opens, clicks, purchases, custom events, or contact properties. You can score contacts, apply tags, and split paths based on behavior.

For example: a subscriber clicks a link about “consulting services” → they’re tagged “interested-consulting” → they enter a 5-email follow-up sequence → if they book a call, the automation removes them from the sequence automatically.

That kind of conditional logic is available on the Marketing Automation plan (~$59/mo for 1,000 contacts).

AWeber automation

AWeber uses tag-based automation that works well for linear sequences. You can trigger emails based on tags, form submissions, or link clicks. What it lacks is multi-branch visual logic — you can’t easily build an “if subscriber did X, send email A; if they did Y, send email B” sequence without workarounds.

AWeber’s automation is solid for standard drip campaigns and welcome sequences. It becomes limiting if you want to build complex behavioral flows.

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Email templates and editor

Both platforms offer drag-and-drop editors that work without any coding knowledge.

AWeber ships with 600+ templates across industries. They’re clean, mobile-responsive, and easy to customize. The template library is one of AWeber’s genuine strengths — particularly for bloggers and small business owners who want to look polished without hiring a designer.

GetResponse offers a comparable library and adds an AI-powered email generator (on paid plans) that drafts emails from a prompt. Useful as a starting point, not a replacement for copy you’ve thought through.

Neither editor requires HTML knowledge, but both allow custom HTML blocks if you need them.

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Deliverability: a practical note

Deliverability is the metric that actually determines whether your subscribers see your emails. Both GetResponse and AWeber have long track records and report inbox placement rates above 98% [verify].

AWeber is often cited in deliverability comparisons for its strict list hygiene policies — they’ve historically enforced double opt-in and bounce management more aggressively than some competitors. That strictness can feel like friction, but it protects your sender reputation.

GetResponse has improved its deliverability infrastructure significantly and offers dedicated IP addresses on higher-tier plans, which benefits high-volume senders who want complete control over their sender reputation.

For most senders under 10,000 contacts, the deliverability difference between the two is negligible.

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Integrations and ecosystem

GetResponse integrations

GetResponse connects with over 120 tools natively and supports Zapier for the long tail. Key integrations include:

• Shopify, WooCommerce, Magento (e-commerce)
• WordPress (via official plugin)
• Salesforce, HubSpot (CRM)
• Facebook and Google Ads (directly inside the platform)
• PayPal and Stripe (for paid webinars and funnels)

AWeber integrations

AWeber also integrates with 750+ apps via its own directory plus Zapier. Notable connections:

• WordPress (official plugin)
• Shopify and WooCommerce
• PayPal (for subscriber triggers)
• Leadpages, OptimizePress, Thrive Leads

AWeber’s integration list is extensive. The platform predates many modern tools and has built connections over decades. If you’re using an older or niche tool, AWeber’s compatibility track record is worth considering.

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GetResponse vs AWeber: pricing, features, and best fit — real use cases

Understanding GetResponse vs AWeber: pricing, features, and best fit gets easier when you match the tool to a specific workflow.

Use case 1: A blogger building their first email list

Verdict: AWeber Lite or AWeber Free

A blogger publishing weekly content, growing a list to 1,000–2,000 subscribers, and running a basic welcome sequence doesn’t need webinars or visual automation builders. AWeber’s simplicity, strong template library, and live phone support make it the lower-stress option. The Lite plan at ~$15/mo handles this comfortably.

Use case 2: A course creator running launches

Verdict: GetResponse Marketing Automation

A course creator who runs two or four launches per year needs segmentation, behavioral automation, and possibly webinar hosting to warm up leads. GetResponse’s Marketing Automation plan (~$59/mo for 1,000 contacts) bundles all of this. Running those pieces separately — email platform + webinar tool + landing page software — would cost more.

Use case 3: A service business with a small list and no tech appetite

Verdict: AWeber Plus

A consultant or freelancer with under 2,000 contacts who wants reliable broadcast emails, a few sequences, and a clean landing page doesn’t need the complexity of GetResponse’s full suite. AWeber Plus at ~$30/mo covers the basics and includes phone support — uncommon at this price point.

Use case 4: An affiliate marketer scaling past 10,000 contacts

Verdict: GetResponse Email Marketing or Marketing Automation

At scale, GetResponse’s pricing tends to stay competitive. More importantly, features like contact scoring, advanced segmentation, and conversion funnels become genuinely useful when you’re managing large lists with different engagement levels.

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Support and learning curve

AWeber offers live chat, email, and phone support on all paid plans. That phone access is rare in this space and matters to users who aren’t comfortable troubleshooting via chat threads.

GetResponse provides live chat and email support 24/7 but no phone support. They compensate with an extensive knowledge base, video tutorials, and a decently active user community.

In terms of learning curve: AWeber takes an afternoon to learn. GetResponse’s basic email features are equally approachable, but unlocking the automation builder and funnel tools requires a few hours of setup and testing.

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Who should pick which: summary matrix

User type	Recommended tool	Plan to start
Beginner blogger, first email list	AWeber	Free or Lite (~$15/mo)
Small business, simple newsletters	AWeber	Plus (~$30/mo)
Course creator running launches	GetResponse	Marketing Automation (~$59/mo)
Marketer wanting funnels + email	GetResponse	Email Marketing (~$19/mo)
Affiliate marketer, 10k+ contacts	GetResponse	Marketing Automation
Tech-averse user needing phone support	AWeber	Plus (~$30/mo)
High-volume sender wanting dedicated IP	GetResponse	E-commerce or custom

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Frequently asked questions

Is GetResponse or AWeber better for beginners?

AWeber is generally easier for complete beginners. The interface is straightforward, the template library is large, and phone support reduces the frustration of hitting a wall. GetResponse is beginner-friendly for email basics but becomes more complex once you start using automation workflows and funnels.

Can you migrate from AWeber to GetResponse (or vice versa)?

Yes. Both platforms allow CSV list imports. You’ll need to re-create your automation sequences manually, since workflow logic doesn’t transfer between platforms. Plan two to four hours for a clean migration with under 5,000 contacts, more if your automation is complex.

Does AWeber charge for unsubscribed contacts?

AWeber counts unsubscribed contacts toward your billing total on some legacy plans. Their current plans — Free, Lite, Plus — count active subscribers only, but verify directly with AWeber if you’re migrating from an older account.

What’s the difference between GetResponse’s free plan and AWeber’s free plan?

Both cap at 500 contacts. GetResponse’s free plan limits you to 2,500 email sends per month and one landing page, and it doesn’t include automation. AWeber’s free plan includes one list, basic automation, and three landing pages, but emails carry AWeber branding. Neither free plan is a long-term solution — they’re useful for testing the interface before committing.

Is GetResponse worth the extra cost over AWeber?

For users who only need email, AWeber is more cost-effective. The extra cost of GetResponse’s mid-tier plans buys you visual automation, webinars, and funnel building. If you’re currently paying separately for a webinar tool and a landing page builder, consolidating into GetResponse can actually reduce your total spend.

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The question of GetResponse vs AWeber: pricing, features, and best fit doesn’t have a universal answer — it depends on what you’re building. AWeber wins on simplicity, support access, and focused email execution. GetResponse wins on feature depth, funnel capability, and value for users who need more than email.

Match the tool to your actual workflow, not to a features checklist you’ll never use.

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