6 Tips to Follow for an Effective Landing Page

1) Be clear with your purpose

Always make it as clear as possible what you’re offering and why. No matter how well-designed your page, if prospective customers aren’t immediately aware of what you want them to do, they won’t do it. Your landing pages must provide valuable information that seeks to solve their problem.

If people don’t realize your value proposition why they should sign up now, they might not even finish reading your landing page content even if you created the best landing page.

That’s why you need to have a clear call to action to convert visitors to customers. A clear purpose helps increase conversion rates in your marketing efforts tenfold.

The first thing is just making sure that they know exactly what they’re going to get when they click on that button, says designer Andy Buckworth.

If I don’t understand straight away why I would sign up, then something isn’t right—it needs tweaking. You need to explain in those first few lines exactly what is going on so there is no confusion about what you are selling.

2) Create a good visual

People may overlook your offer because of a poorly designed landing page. Make sure you’re making it easy for them to find out about your product or service by including high-quality images and well-written copy on your landing page or sales page.

Luckily, there are some excellent landing page builders to help you create enticing landing page for your sales funnel.

Optimized landing page content helps increase conversions since potential customers can clearly see how your product or service will benefit them. The better your landing pages, the more conversions you’ll get – and that means more leads! More Leads = More Sales & Profits.

3) Keep text short and sweet

The point of a well-optimized landing page is to convince readers that they need your product or service. That’s it! To accomplish that, there’s no need to throw in everything but the kitchen sink.

One simple sentence should be enough to entice someone into taking action, and more importantly it should appeal directly to them—avoiding generalizations like everyone and you will generate leads.

And don’t forget about headlines! In many cases, these are what people will read first, so make sure you spend some time crafting one that resonates with your target audience. Also remember to keep contact information visible, whether it’s at the top of your form or just below it in order to collect data.

This can help bring even hesitant readers back around when they want more information about how you can help them out with their needs.

When done right, a great landing page does its job without any extra fluff—and also without being tacky and obvious. Just because you have something awesome doesn’t mean anyone will care unless you convince them why they need it.

4) Use bullet points instead of long paragraphs

Unless you’re writing a textbook, people don’t want to read long paragraphs when they come across a web page. Bullet points are much easier on their eyes and make your landing page seem more organized. In addition, bullet points can better organize information than a paragraph can.

When using bullets, always use full sentences with proper punctuation—and never underline! The purpose of these items is to stand out, not blend in.

Make sure each one is succinct so that your user doesn’t have to click on it to get all of its meaning; look at each item as an individual statement with its own identity, not just another part of a whole. You might even use different bullet types or sizes if one type won’t do.

5) Avoid using too many distractions

Keep your landing page simple and clean. If you need to distract visitors from doing something else, try offering a compelling reason to stay (such as by using limited-time offers).

The fewer distractions you have on your landing page, the more likely visitors are going to remain focused on their original task—which is what you want.

Keep in mind that less does not mean easy. Just because there isn’t a lot of clutter on your page doesn’t mean that there aren’t plenty of ways to drive people away from it.

Your job here is still just as hard: figure out how to get your message across in a way that converts best. You’re starting with a blank slate, so take advantage of it!

6) Keep things simple by using basic colors

Red, blue, and green are very easy on your eyes; in fact, some color-blind individuals actually see them as brownish. Even if you’re not color-blind, these colors can help you stay focused. Darker shades of any of these colors might feel more calming and professional.

If your website has a lot of images or text—and especially if it is full screen—consider choosing one of these tones. Even so, keep things interesting by adding other colors to create an excellent landing page or other web pages.

For example, if you choose red for your landing page design background and have green items scattered throughout (such as logos), it will look interesting without being distracting. Color is critical to creating good landing pages.

Conclusion: 

A high converting landing page is your first step in acquiring new customers, which means it needs to be effective.

There are a lot of ways you can optimize your landing page to make it more effective; you can use tools like A/B testing or conversion rate optimization software to test different versions, but there are also best practices that will help with every site and different types of landing pages.

The above tips should help you on your way to creating the best landing pages. If you have any other suggestions please add them to the comments below!