Digital marketing tools are an essential part of any business growth strategy. No matter what your goals or budget may be, you need Marketing tools.
In recent years, digital marketing strategy has developed tremendously. The traditional marketing methods are no longer as effective as they once were. Marketing now relies heavily on digital marketing tools that help you grow your business with social media and other innovative methods.
These tools give you an edge in Marketing by providing innovative and effective ways to reach your target audience.
Additionally, they provide a level of analytics and tracking that is hard to get otherwise.
Marketing Tools can be separated into three main categories:
Social Media Marketing Tools
Content Marketing Tools/Blogging Resources
and Conversion Rate Optimization (CRO) & Lead Generation Marketing Tools.
Digital marketing tools are making it easier for businesses to stay relevant online when consumers have more choices than ever before due to the dawning era of e-commerce. It is estimated that there were well 200 million active users on Facebook in the second quarter of 2016, up 17 percent from a year earlier. That’s more than two-thirds of the U.S. population! With these numbers in mind, it is essential for businesses to have an online presence and use Marketing tools to reach these potential customers on social media platforms.
The following Marketing tools are the best in class Marketing tools that provide a plethora of features for Businesses to gain an advantage. They all have free options, but paid tools offer increased value and more functionality.