5 Best Marketing Tools That Help Your Business Grow

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About Aviv M.

Updated:2 February 2022

Digital marketing tools are an essential part of any business growth strategy. No matter what your goals or budget may be, you need Marketing tools.

In recent years, digital marketing strategy has developed tremendously. The traditional marketing methods are no longer as effective as they once were. Marketing now relies heavily on digital marketing tools that help you grow your business with social media and other innovative methods.

These tools give you an edge in Marketing by providing innovative and effective ways to reach your target audience.

Additionally, they provide a level of analytics and tracking that is hard to get otherwise.

Marketing Tools can be separated into three main categories:

Social Media Marketing Tools

Content Marketing Tools/Blogging Resources

and Conversion Rate Optimization (CRO) & Lead Generation Marketing Tools.

Digital marketing tools are making it easier for businesses to stay relevant online when consumers have more choices than ever before due to the dawning era of e-commerce. It is estimated that there were well 200 million active users on Facebook in the second quarter of 2016, up 17 percent from a year earlier. That’s more than two-thirds of the U.S. population! With these numbers in mind, it is essential for businesses to have an online presence and use Marketing tools to reach these potential customers on social media platforms.

The following Marketing tools are the best in class Marketing tools that provide a plethora of features for Businesses to gain an advantage. They all have free options, but paid tools offer increased value and more functionality.

Table of Contents

  • What Are the Best Digital Marketing Tools?
  • why is a marketing tool important for your business?
  • What are the best digital marketing tools that help your business grow?
  • Conclusion

What Are the Best Digital Marketing Tools?

The following are some of the favorite marketing tools that help your business grow.

Hootsuite

Hootsuite is one of the most popular social media management platforms with over 16 million users. It offers a great platform for businesses to track all their social media channels in one place. Hootsuite also has powerful features such as scheduling posts, analyzing social media analytics, and team collaboration. The free plan offers limited features but is great for small businesses just starting out.

Hootsuite is a Marketing tool that helps you manage your Twitter, Facebook, and LinkedIn accounts. It lets you schedule posts in advance, measure the performance of your social media campaigns with real-time analytics reporting tools, post photos to multiple networks at once with custom image sizing for each network. There are also many other features available on the paid plan which include team collaboration options as well as unlimited scheduling capabilities.

The free version offers customization for up to three users on one profile. Paid Tool versions start at $19 per user/month (billed annually) for small business plans with unlimited profiles and go all the way up to enterprise pricing which reaches $399/user/month depending upon customizations needed.

Hootsuite was recently voted by Forbes as one of 2017’s best Marketing tools. It has an easy interface making it great for beginners but also scalable enough to meet the needs of professionals in large organizations.

Advantages:

– Easy to use interface for beginners and professionals alike.

– Marketing analytics that tracks engagement rates, top influencers, and more.

– Ability to engage with customers on multiple profiles across different social media platforms like Facebook, Twitter, Google+, and others.

– Can be used in combination with other marketing tools such as MailChimp or Salesforce.

Disadvantages:

The free version does not offer much customization which can make it difficult if you want to personalize your profile or have multiple users/profiles under one company account.

It also limits the number of scheduled posts per day (only 20) unless you upgrade to a paid plan where there is no limit on how many posts are scheduled

Slack

Slack is a Marketing tool that has grown in popularity over the past few years and can be used as an alternative to email.

Slack is great for businesses that have multiple teams working on different projects together across time zones, locations, or those with large numbers of employees. It also provides features such as being able to see what everyone else is working on, search capabilities within Slack channels so you don’t have to scroll through your entire chat history if someone asks you about something from last week – just search!

There are also many other helpful tools available including customizable emoji reactions which allow users to interact with each other more easily when communicating via text.

Slack is a communication platform for teams that lets you easily send messages, share files, and more.

The free version offers unlimited storage and up to ten team members. Paid versions start at $79/month ( billed annually) which includes features like added security, administrative controls, and priority support.

Advantages:

– Slack is a great communication tool for businesses with remote teams or large employee bases.

– It offers an unlimited storage capacity and can be used by up to ten team members for free.

– Provides features such as being able to see what everyone else is working on, search capabilities within Slack channels, customizable emoji reactions, and more.

Disadvantages:

– Some users find the interface difficult to navigate at first. However, there are many tutorials and guides available online that can help you get started.

– Paid versions start at $79/month which might be too expensive for some small businesses.

Dropbox

Dropbox is a great tool for businesses who want an easy way to store, manage and share their content online. Dropbox can be used as a Marketing tool by uploading important documents such as product information, price lists, contact details, and more to make them easily accessible to team members.

Dropbox Marketing has been used by many businesses as an alternative to traditional data storage methods where there are multiple employees using their own computers, laptops, tablets, etc.

With Dropbox Marketing it’s easy to keep everyone on the same page while avoiding duplicated efforts since all updates made will automatically sync across devices within seconds.

This Marketing tool offers free and paid versions. The free version includes up to two gigabytes of storage which is great for small businesses or those just starting out. Paid versions start at $99 per year for one terabyte of storage.

This tool is also great for companies who need something more advanced than Google Drive but don’t want to pay upwards of $600/year for a Microsoft Office 365 subscription.

There is also a business version that starts at $795/year (billed annually).

What Marketing Tools Does Dropbox Offer?

Dropbox’s Marketing tool offers powerful capabilities for managing your content online – from one place! You can access, edit and share any file you need to with clients or coworkers quickly and easily. Marketing tools offered by Dropbox include:

– Marketing materials –

create, access, and share marketing assets with your team.

– Creative brief –

a place to store vital information about campaigns for everyone on the team.

– Project management –

keep track of all project tasks from one central location. You can also assign deadlines which will automatically notify teammates when they’re due.

– Social media –

easily share Dropbox files on social media and track how many people have viewed them.

Advantages:

– Dropbox Marketing is great for businesses who need a cloud

-a based storage solution that is more advanced than Google Drive.

– It offers two different plans: free (limited to three users) or Pro which starts at $99/year for one user with unlimited space.

– All updates made will automatically sync across devices within seconds.

Disadvantages:

– The free version is limited to only three users and doesn’t offer as many features as the paid version.

Due

Due is a great marketing tool for businesses who want an easy way to manage their tasks and deadlines. It offers many features such as automatic task reminders, file attachments, and subtasks which can help to keep you organized and on track. It’s available on desktop (Windows, Mac & Linux), iOS, and Android for $39/year or $69/lifetime.

What Marketing Tools Does Due Offer?

Tasks can be added manually by clicking the plus sign in the top right corner of your screen while you’re working on a project or you can use the handy Chrome extension which will allow you to add tasks quickly and easily from any page.

Due also offers:

– Automatic task reminders-

can be sent by email, text message, or push notification as well as an in-app reminder.

– Assignments –

give tasks to other team members and track who is responsible for each task.

– Subtasks –

break down large tasks into more manageable chunks.

– File attachments –

add documents, images, and other files to your tasks for easy reference.

Advantages:

– Automatic task reminders can be sent by email, text message, or push notification as well as an in-app reminder.

– Assignments – give tasks to other team members and track who is responsible for each task.

– Subtasks – break down large tasks into more manageable chunks.

Disadvantages:

– The paid version is a little bit expensive compared to some of the other Marketing tools out there.

Groove

Groove is an excellent marketing tool that’s built specifically for small businesses. It provides support via email and offers a 14-day free trial so it’s definitely worth checking out!

What Marketing Tools Does Groove Offer?

Through the online dashboard, you can manage your conversations with customers by replying to messages from within the app. When new messages arrive they will appear on top of the Dashboard list which is visible at all times – this keeps your inbox neat and tidy without having to worry about losing any important customer interactions.

In addition, there are some great features such as:
– Reply directly from Slack –

integrate Groove with Slack to respond right from within your team chat or direct message channels. With one click you can reply either publicly or privately and keep all customer interactions in one place.

– Automated follow-ups –

set up automated follow-ups to be sent after a certain period of time or when a reply hasn’t been received from the customer. This can help to reduce the amount of time it takes to get back in touch with customers who have asked for more information.

Groove is great for businesses that want to provide excellent customer service. The help desk feature lets you track and respond to customer support tickets quickly and easily while the email notifications keep you updated on all conversations. You can also chat with customers in real-time using the live chat feature. Groove is available as a web-based app, iOS app, or Android app for $15/month per user.

Advantages:

– Reply directly from Slack

– integrate Groove with Slack to respond right from within your team chat or direct message channels.

Disadvantages:

– The paid version is a little bit expensive compared to some of the other Marketing tools out there.

why is a marketing tool important for your business?

Marketing tools come in many different shapes and sizes, but they all serve one general purpose: to help you grow your business.

Marketing is a challenging area for any new or established company looking to grow by investing time and money into the right areas that will yield results. Marketing strategies vary greatly from industry to industry as well as between small businesses so what works best may not work at all depending on your unique situation which is why it’s important to know where exactly marketing fits within your overall strategy before you start spending too much time trying out various marketing techniques without seeing tangible growth.

Luckily there are some very effective free marketing tools available online today that can help streamline certain aspects of your digital presence allowing more resources for other crucial parts of your business.

By utilizing these marketing tools, you will be able to save time and money while still achieving desired results.

So what are some of the best free marketing tools that can help grow your small business?

Here are five examples:

– Social Media Management Tools:

  1. Hootsuite
  2. Buffer

– Website Design Tools:

  1. Wix
  2. Weebly
  3. Squarespace

– Email Marketing Tools:

  1. Mailchimp
  2. Aweber

– Search Engine Optimization (SEO) Tools:

  1. Google Analytics
  2. Moz

– Marketing Automation Tools:

  1. HubSpot
  2. Pardot
  3. Marketo.

Let’s explain 3 of these tools above

Website design tools

Website design tools are a great way to create a professional website without having to learn coding or graphic design. These tools are easy to use and allow you to create a website in minutes by simply dragging and dropping different elements into place. There are many different website design tools available, but three of the most popular ones are Wix, Weebly, and Squarespace.

All three of these tools offer free plans as well as paid plans starting at around $12/month. They all have similar features such as the ability to add custom domains, HTML editing, password protection, Google Analytics integration, and more.

However, they do differ in terms of the number of templates offered and level of support so it’s important to compare all three before making a decision.

To help you out, here is an overview of the features offered by each website design tool:

– Wix

Wix offers over 500 templates to choose from and has been around longer than Weebly or Squarespace which makes it a popular choice for many companies looking to build their first online presence. Its main selling point is its easy drag and drop interface that doesn’t require any coding knowledge but if you do want more flexibility then there are additional add-ons available such as eCommerce tools to allow for shopping carts and digital downloads among other things. There isn’t much in terms of customer support however so this may be something worth considering when deciding or not this Marketing tool is right for you.

– Weebly

Weebly has been around since 2006 and was one of the first website design tools available online that allowed users to create a professional-looking site without any coding knowledge required. Its easy to drag and drop interface means it is incredibly user friendly but if you do want more flexibility then you can always upgrade your plan to get access to additional features such as custom domains, eCommerce tools, shopping carts, and digital downloads among other things.

There are over 100 templates included in all plans so finding something suitable shouldn’t be an issue however if you would like even more options then there is also a $20/month Pro option. The main downside when using this Marketing tool is that it doesn’t offer much in terms of customer support.

– Squarespace

Squarespace is the newest Marketing tool on this list and was founded back in 2003 by two guys who wanted to make it easy for anyone, especially creatives, to create beautiful sites without knowing how to code. Its drag & drop interface makes creating a website incredibly easy however if you do want more flexibility then there are additional add-ons available that will allow for shopping carts, digital downloads among other things. There are over 20 templates included with all plans so finding something suitable shouldn’t be an issue however if you would like even more options then there is also a $25/month Pro option which gives access to unlimited template choices as well as priority customer service through phone and lives chat. Marketing tools such as this are great for those who want a professional-looking site without having to spend money on expensive designers or learn how to code from scratch.

– Social media marketing tools

Social media marketing tools are a great way to connect with customers and build relationships. There are many different social media marketing tools available, but some of the most popular ones include Hootsuite, Sprout Social, and Buffer.

All three of these tools offer free plans as well as paid plans starting at around $30/month. They all have similar features such as the ability to add multiple accounts, schedule posts, track analytics, collaborate with team members, and more. However, they do differ in terms of user interface and additional features so it’s important to compare all three before making a decision.

To help you out, here is an overview of the features offered by each social media marketing tool:

– Sprout Social

Spiral social was founded back in 2010 making it one of the newer Marketing tools available today but despite its age, it offers some advanced features such as sentiment analysis so you can get an idea of how customers feel about your brand based on their social media posts. It also offers a free trial so you can try out all of the features before committing to a paid plan. The paid plans start at $59/month and go up to $249/month for businesses with larger social media presences.

-Buffer

Buffer was founded back in 2010 as well and is one of the most popular Marketing tools available today with over 500,000 users. Like Sprout Social, it also offers a free trial so you can try out all of the features before committing to a paid plan. The paid plans start at $99/month and go up to $399/month for businesses with larger social media presences. Buffer’s main selling point is that it allows users to schedule posts for all of their social media accounts at once.

– Email marketing tools

Email marketing tools are still one of the most effective ways to connect with customers and build relationships. There are many different email marketing tools available, but some of the most popular ones include Mailchimp, Aweber, and ConvertKit.

Mailchimp

Mailchimp is probably the best-known email marketing tool out there and offers a free plan that allows users to send up to 12,000 emails per month (which is more than enough for most small businesses). The paid plans start at $99/month and go up to $399/month for businesses with larger email lists. One thing to note about Mailchimp is that it does not allow users to send email campaigns to more than 2000 people at a time which can be an issue for businesses with larger email lists.

Aweber

Aweber is another popular email marketing tool that offers a free trial so you can try out all of the features before committing to a paid plan. The paid plans start at $19/month and go up to $149/month for businesses with larger email lists.

ConvertKit

ConverKit is newer to the scene but has been growing in popularity due to its user-friendly interface and affordable pricing (plans start at $29/month). It also offers a 30-day money-back guarantee so you can try it out risk-free.

What are the best digital marketing tools that help your business grow?

Analytics tools

Google ads tools

Keyword ideas Tools

Organic Traffic Tool

Google Trend Tool

Content Idea Tools

CRM Tools

Link Building Tools

direct mail tools

keyword opportunities tools

Lead generation tools

Video marketing tools

Social management tools

Customer relationships tools

Conclusion

Conclusion

Marketing tools can be a great marketing tool for any business in generating leads. Many of these Marketing tools offer free versions so you can try them out and see if they’re right for your business before committing to one that is more expensive or doesn’t offer the features you need.

If you want something customizable, easy-to-use, and less time-consuming than traditional methods, Marketing Tools might just help to grow your small business by allowing you to focus on what really matters: customers!

When used in conjunction with other marketing strategies such as PPC ads, Social media campaign, Social Media Marketing & SEO it could prove very successful in helping you reach new heights.