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We compare GoHighLevel to similar products to determine its relative performance in an effort to make the comparison fair.

Origins of GoHighLevel

Shaun Clark is the brains behind GoHighLevel. In 2018, Shaun started Go High Level as a marketing answer to help small businesses save money by using many marketing platforms.

Shaun Clark created Go Highlevel with the intention of servicing agencies and small businesses. Shaun understands the difficulties that small companies have in managing their marketing campaigns as an agency owner. The high cost of marketing automation software has compelled a lot of organizations to undertake activities manually.

Shaun aims to assist firms that can’t afford to use numerous tools by combining them under one brand with Go Highlevel. You’ll see that I refer to GoHighlevel and Highlevel interchangeably, without the “Go.” It’s because the software’s real name is Highlevel, not Gohighlevel.

GoHighLevel Pricing and Review (2022)

GoHighLevel options is between $97 – $794 per month, with a free trial option.

GoHighlevel is a new-age marketing tool that attempts to bring together the most useful marketing tools under one roof. GoHighlevel is the greatest marketer’s friend.

In a nutshell, GoHighLevel provides a CRM, funnel builder, email marketing automation, SMS automation, booking, and appointment system. It also offers membership sites (for course authors), as well as a number of extra features.

It might serve as a substitute for most of the marketing tools you already use in your business or agency, based on the above. It has the potential to replace Hubspot, ActiveCampaign, ClickFunnels, Kajabi, and other services. Sounds intriguing, doesn’t it?

The huge benefit it provides is that you may get an extremely profitable technical stack for a fraction of the cost, making it simple enough for anyone to set up.

Personally, I don’t like giving up quality for a cheaper price, and I’m glad GoHighlevel while being less expensive, is in fact an upgrade.

So you don’t have to use several applications and sign into various dashboards to manage your marketing efforts effectively.

It’s already a pain to open multiple software dashboards on your browser to complete your work. So why not bundle it all together? That is the goal of Go Highlevel.

If you’re wondering why Highlevel became so popular, the reasons are obvious; GoHighlevel is the solution to most marketers’ problems. Like with all software, it has its downsides. We’ll also discuss the flaws of this GoHighlevel review in due time.

Later in this GoHighlevel review, I’ll go into more detail on how we utilize GoHighlevel, but for now, I’d like to give you a quick rundown:

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What is GoHighLevel?

Go HighLevel is an all-in-one marketing solution with a lot of features behind it. It performs several functions. However, two things are especially recognized: GoHighLevel Funnel and High level CRM. Many of its users utilize it as a CRM tool (customer relationship management) and as a sales funnel builder.

The ability to support up to different types of funnels and landing pages is what makes Go Highlevel the ideal solution for agency owners and enterprises that create a lot of funnels and landing pages. That said, here’s a quick rundown of what the Highlevel program can accomplish:

• GoHighLevel’s funnel builder can help you create sales funnels that convert. The funnel builder at Highlevel allows you to rapidly build converting funnels for clients.
• Gohighlevel is a website builder that allows you to develop websites with it and connect a custom domain to it. As a result, it may be utilized as both a website and a website builder. It also works well at conversion.
• Make landing pages for the products you’re promoting.
• A CRM helps you stay in control of projects while also leveraging your connection with clients.
• You can organize calendars and schedule appointments to help you manage your time and projects. It may be used as an agency owner to keep track of calls correctly.
• The membership site’s features may be utilized to create and market online courses or membership programs.
• Using its automation software, you may create effective email marketing campaigns.
• You may also use SMS to develop a more successful marketing campaign that allows you to connect with your prospects more intimately.
• Referral payments management

Let’s get specific now… There are some other great tools you can use to pull in more listeners: Here are a few of the most popular ones. You might want to consider using both SEO and paid traffic at once. That way, you’ll be able to drive more organic traffic by focusing on content marketing instead of advertising alone.

Here’s how Go High Level can handle all of this (plus a lot more):

1. Build out full campaigns (sites, forms, funnels, triggers, conversations, etc)
2. Text (SMS) Marketing
3. Email Marketing
4. White labeling
5. Follow-Ups
6. Appointment Scheduling
7. Social Media
8. Reputation Building
9. Support
10. Web Funnels
11. Landing Pages
12. Customer Relationship Management (CRM)
13. Voicemail Marketing
14. Nurturing

Who is GoHighLevel for?

GoHighlevel is not for everyone, but it does have a lot of characteristics that may be quite useful for all the marketing messages.

Gohighlevel is a powerful and versatile software that can help any business, not only those in the marketing department. It may be just what you need right now as a marketer. But it might not be what you need at this time.

Let’s start by making a list of those who Go High level isn’t for. It is not appropriate for large eCommerce firms with numerous inventories and goods.

A small number of consumers is insufficient to generate worthwhile revenue. This isn’t suggested for firms with a single product or limited-time offer that they are promoting, and it’s not necessary for big eCommerce stores with numerous items and product pages.

Agencies aren’t forgotten, either. Highlevel and agencies were built with each other in mind. There are several specialized features aimed at agencies, such as the whitelabel report for customers.

However, marketers from a variety of industries will find Go Highlevel useful.

• Affiliate marketers (to promote products through funnels)
• Dropshippers
• Agency owners
• Freelancers and consultants
• Bloggers
• Online course tutors
• Small businesses
• Search engine optimization (SEO marketers)

Features of HighLevel

Let’s take a deep dive into the features of Go Highlevel. Having said a lot about the platform, it’s high time we dove in. 

1. Use a high-level CRM and pipeline management tool

The most common feature the platform is recognized for is high-level CRM. And it’s one of the things that sets Go Highlevel apart from the competition.

Customer relationship management software isn’t provided by many sales funnel builders or email marketing systems.

Highlevel does not have a CRM-related function on its dashboard, however it does provide unique tools that allow you to handle and nurture your clients, which is the objective in and of itself.

What’s more fascinating is that Go Highlevel has a superior CRM solution.

You may handle prospects and keep track of your leads, clients, and conversions using Highlevel CRM.

HighLevel syncs with other applications that you may already use to make it easier to follow the progress of prospects as they move down the sales funnel. There is no CRM feature on your HighLevel dashboard. Simply go to the Opportunities dashboard instead.

You can track the progress of your prospects and leads through the pipeline from the Opportunities dashboard.

How Does it Compare to Other CRMSs?

I didn’t expect this much automation from Go Highlevel, especially since I’m not a large company or enterprise. Although Hubspot and Salesforce remain two of the top CRMs for big organizations, they are ideal for corporations and enterprises.

However, for small companies and agencies, Go Highlevel is a godsend.

It’s worth noting that the agency view differs from that of the customer. As an agency, you may resell Go Highlevel and set it up for each of your clients to monitor the success of each marketing campaign. So each of your clients will have their own dashboard. You can also send them Whitelabel reports automatically as an agent.

High-level funnels and landing pages can be created with GoHighLevel.

Many Go Highlevel users enjoy the software due to its funnel builder, according to a brief poll.

The majority of sales funnel builders on the market are too pricey for many businesses to invest in.

There are many pricing options for lead generation software. Leadpages, Salesbacker, and ClickFunnels, among others, all have a pricey price tag. And it’s because of this that Go Highlevel is becoming increasingly popular among marketers.

Unlike most other sales funnel software, GoHighlevel is inexpensive yet offers more advantages along with its funnel. The funnel builder of GoHighlevel is less than 20% of the overall benefits that you get from using the program. And this is what sets it apart from the competition.

Go Highlevel’s funnel builder, Go Highlevel, includes a simple funnel builder that enables you to create converting sales funnels for your company. It’s a drag-and-drop interface, so you’ll have similar feelings using premium funnel builders like ClickFunnels.

Highlevel provides a selection of funnel templates to help you get started with your first funnel in a few minutes. It includes hundreds of templates organized into 18 categories. The category for professional services has five (5) agency funnel templates.

The pack includes nine web page templates, as well as seven WordPress-specific ones. There are four, three, six, and 10 templates in each category (e.g., “Ecommerce”). When it comes to quantities, the funnel templates are worth it. Because it’s a drag-and-drop editor, the templates are easy to modify

You can put together a simple website with the same builder and add navigation to it. You may use Highlevel to personalize your entire marketing funnel and website by linking a custom domain to it.

Because of the numerous and varied features, GoHighlevel does not compare well to ClickFunnels in terms of functionality.

For example, Clickfunnels allows you to share funnels with others. However, you can’t share funnels on GoHighlevel. nHowever, it does allow you to import Clickfunnels funnels. If you’re already a member of Clickfunnelz, transferring over to GoHighlevel should be simple.

Furthermore, you may use the lovely funnels Clickfunnels offers to import funnels from your favorite sources and add them to GoHighlevel. You can even find individuals who are willing to provide free Clickfunnels funnels on Facebook groups.

3. High-Level Email Marketing

What’s in the box? You can use GoHighlevel to build a list, set up an email campaign, and automate your lead nurturing process. Starting at the foundation, Gohighlevel allows you to create stunning emails for your marketing effort.

It allows you to design, customize, and publish email templates. Although there are only five pre-defined email templates, the Gohighlevel email builder is straightforward to use, so creating your own shouldn’t be difficult. It includes a visual editor that allows you to create and send emails without getting overly frustrated.

You can choose the type of layout you want. It also allows you to add a footer to your email and code it (if you’re familiar with codes). That is for starters. 

The program’s main feature is its capabilities, which include advanced settings like Smart lists, Email marketing campaigns, and more.

The Smart lists let you divide your email list for more precise targeting. List segmentation and tagging are terms used in native email automation software. You may enhance the efficacy of your marketing campaigns by creating smart lists.

You may use sign-up forms on your website or funnel to gather information.

Highlevel also has a survey builder, in case you want to better understand your audience. It’s a fantastic feature for Highlevel. The following is a summary of what Gohighlevel has to offer as an email marketing software:

1. Email templates
2. Provides a form builder and survey builder
3. Advanced email automation
4. Drag and drop email designer (visual editor)
5. Allows you to send, schedule, and archive.

4. GoHighLevel SMS Marketing

What about extending marketing efforts to the next level? Highlevel is optimized for that.

Highlevel includes SMS marketing as a standard feature in its software. The Highlevel SMS dashboard allows you to manage and nurture your clients using SMS marketing. You may use Highlevel to send text messages, record them, and analyze them.

You may create and send your text message to all of your clients right from your Highlevel dashboard. It contains a visual text editor that shows you a preview of your text message inside a mobile phone frame on the right-hand side of the screen.

It monitors your phone’s contact list and automatically sends the text message to all of your contacts on your behalf. It also keeps track of everything that happens.

The chat will be displayed in your GoHighlevel dashboard whenever your customer or client responds. You may message clients via SMS and email straight from Highlevel.

Surprisingly, as your business relationship with clients and prospects grows, you may move them across your CRM board to learn about their current position in the purchase process.

5. Use a High-Level Marketing Automation Tool

Highlevel takes marketing automation to a whole new level. The most appealing aspect of Highlevel is its sophisticated automation. When you can combine several services and have an integrated marketing campaign without changing tools, it’s both enjoyable and thrilling.

A simple example of High-Level marketing automation is to link Highlevel CRM, other features, and the Highlevel dashboard, which includes SMS marketing and email marketing. This is the major advantage of utilizing GoHighlevel.

Going native would mean you’d have to use a variety of tools separately to manage your marketing campaign, and maybe two or three services might be able to connect.

Gohighlevel, on the other hand, creates a single dashboard out of all services. To begin with, Highlevel marketing automation allows you to plan and execute a marketing campaign.

Internal triggers let you tell Highlevel what to do if a prospect performs. You may, for example, create internal triggers that instruct Highlevel to call your customer when they receive a new lead. This is feasible without having to pick up the phone.

Highlevel will call your customer and deliver your pre-written call script automatically. This is how advanced marketing automation like Highlevel works. The trigger is where you put in place automation rules for Highlevel to follow in order to transfer your prospect cards to the next stage on your Opportunities board.

With the triggers, you don’t have to manually move prospects’ cards. However, it’s only the start of what Highlevel automation has to offer.

As seen above, you can automate the sequence for your marketing campaign from the marketing > campaign dashboard. nThe following marketing sequence begins with SMS 1 and ends with Email 2.

If you look closely, you’ll notice that each marketing activity has a date of execution; this is the date of execution for each template. There’s always a template marketing campaign associated with the client’s template that you select.

You may simply modify any of the steps in the sequence. You may add a call whisper to the call automation, and you can change it. When your client presses any key during the conversation, Highlevel will say what he’s talking about (i.e., “hi” or “how are you doing today”).

You can achieve this by setting triggers in your dashboard.

I must confess that learning and mastering Highlevel marketing automation may take some patience. On the surface, it appears to be technical and unlikely to pique the interest of someone new to marketing automation.

Highlevel, on the other hand, offers a wealth of instructional videos to assist you get acquainted with the interface. As you continue to use the program, you’ll become more familiar with the technical side of it.

You may also opt to purchase advertising that appears on Google, Bing, and other search engines. Highlevel also provides a done-for-you service for a one-time fee. You can utilize the Highlevel team’s preparedness services to help you create your marketing campaigns.

If you already use any automation software, such as ActiveCampaign, ClickFunnels, GetResponse, etc., you won’t have any trouble learning how to use Highlevel automation.

High-Level Membership Sites

Gohighlevel provides membership sites for online course developers in an effort to be the one-stop-shop for marketers.

If you run a membership site for a course creator, you can move it to Gohighlevel. You may use Gohighlevel to create membership sites for the sale of premium items.

The dashboard appears to be quite simple at first glance, but the effect was not much different than with Teachable.

The dashboard, while simple, provides outcomes that are comparable to those provided by premium course platforms.

You may add a custom domain to your membership site using it. There’s a visual editor for modifying the structure of your course curriculum. You may also customize the appearance of your membership site landing page. It enables you to upload video lectures as course material. Go High Level allows you to include a snippet picture with your course outline title.

8. Online and Offline Appointment Tools

Gohighlevel booking and appointment tools can come in handy if you deal with a lot of clients and want to be at the top of your game! Gohightlevel provides a calendar plug-in for your funnels or website that allows clients to book your service.

The booking and appointment functionality is ideal for companies wanting clients to book a consultation session with them.

You can create your calendar from the Settings dashboard and embed it on your funnel. Highlevel has a Scheduling dashboard where bookings on your funnel will automatically reflect.

You may use the Calendar and Appointment tool to plan your schedule while reducing stress.

Gohighlevel automatically removes dates you have previously confirmed. The calendar, therefore, considers dates that have been reserved and time based on the automation.

You may also add reservations manually to your Highlevel calendar. This will be recorded as an appointment on your account. nThis is a fantastic tool for agencies to handle bookings and inquiries.

9. Reputation Management

Highlevel’s approach to reputation management is to embrace social proof. You as a marketer understand the power of social proof in business. Every review affects your company’s reputation.

By allowing you to email your clients and request a “Review request,” Fiverr provides an easy method for them to write a review about you on your chosen platform.

Customers can be emailed a link to your Google My Business profile with a mention of your company’s URL.

You may select the clients’ contacts from your dashboard. By clicking the Check-in Client button, you may pick the contacts you wish to receive the reviews request sent to them.

The reputation dashboard is where you can see and manage your reviews as they come in. You may respond to each review on your Google My Business account by using the reputation dashboard.

You may also keep track of the review requests you’ve issued to your contacts to see how they’re progressing. With a good reputation dashboard in place, you’ll be able to exercise some influence over your company’s internet reputation.

Negative comments might be addressed more effectively by correcting mistakes, engaging consumers in discussions about how you can enhance your service, and satisfying dissatisfied customers.

You’ll be amazed at how positive your feedback will be, and how social proof may influence others’ opinions of you.

10. Tracking and Analytics

There’s no way to measure the effectiveness of your campaigns without metrics and analytics. As you would expect, GoHighlevel provides a tracking and analysis dashboard to assess the effectiveness of your marketing efforts.

You may use many different metrics to see how your company is performing. The Reporting dashboard is broken down into five sub-dashboards.

Google Ads – This is where you keep track of the effectiveness of your Google advertising. You may examine the metrics for your Google ads on the Gohighlevel dashboard if you’re running a campaign with them.

The following metrics are accessible from the Google Ads panel: clicks, impressions, average CPC, conversions, cost per conversion, conversion rate, and view-through conversion.

Facebook Ads – This is where you keep track of the effectiveness of your Facebook adverts. You can monitor clicks, impressions, average CPC, and CTR to begin with. You may also measure timeline views, impressions per campaign, conversions, and so on.

Highlevel is integrated, allowing you to keep track of your income and ROI from your Facebook ad campaigns. You can also monitor your metrics via demographics. Which demographics are the most successful? What advertisements are performing best?

Attribution- The attribution report is where you’ll find out how much of your Native Marketing efforts are paying off. It’s made up of two reports: the conversion report and the source report. The revenue closed, opportunity closed, limitless contacts, and total sessions are tracked in the conversion report. The source report tracks traffic that comes from various sources and shows you which

Call Reporting As its name implies, Highlevel Call Reporting is a tool for recording calls. You may keep track of missed calls, answered calls, first-time contacts, average call duration, latest phone conversations, and call origins in addition to your phone records.

Appointment report – The appointment report has recently been moved to the report dashboard. nThe appointment report is where you can keep track of your bookings and appointments.

You may examine metrics such as the number of bookings, confirmed reservations, and so on. nThat concludes what you get with the Highlevel reporting dashboard.

11. Mobile App

Gohighlevel does not have a mobile app, but it does have a mobile application that lets you to utilize some of Go Highlevel’s features on your phone. You can choose between desktop and mobile mode. With desktop or mobile mode you can access your dashboard seamles

The difference between Highlevel CRM and the rest of its class is that it allows for more complex actions. With the Highlevel mobile app, you can accomplish basic tasks such as:

• Use this program to manage conversations (you can reply to discussions, contact consumers, and so on).
• You can use the Opportunities panel to view and manage your open opportunities.
• Manage request for reviews (review requests that you can answer and submit)
• Scroll down and select the relevant date. On your calendar, go to your appointment dashboard.
• Control over your contacts

12. HighLevel Integrations

Highlevel, on the other hand, is an all-in-one marketing platform that doesn’t force you to use only its software.

You may still use your favourite applications seamlessly with Gohighlevel.

High-level accomplishes this by allowing you to connect and exchange data between apps using webhooks.

With webhooks, you may connect to Zapier. The pleasant news is that Zapier allows you to use a variety of marketing tools that you’re already familiar with.

There are hundreds of applications in Zapier’s suite. You’ll recognize MailChimp, ActiveCampaign, ConvertKit, and many more apps you’re already acquainted with.

Highlevel may be used with a variety of other apps. Some examples include:

• Mailchimp
• WordPress
• Clickfunnels
• Calendly
• ActiveCampaign
• Pipedrive
• Leadpages
• Jotform
• Kajabi
• Typeform
• Teachable
• WUFOO
• Call Tracking Metrics
• Schedule Once
• SurveyGizmo
• WIX
• Squarespace
• Followup boss
• Hubspot
• Agency Analytics
• The list continues

There’s an additional disadvantage to Highlevel integration. Despite its strong integration, it has a restricted payment gateway capacity.

Highlevel was initially designed to work exclusively with Stripe’s payment gateway. It does not natively connect with PayPal or Payoneer.

PayPal is only integrated with Stripe. However, there is another approach to connect PayPal with Highlevel.

You may also use the Pay with PayPal option by linking it to Zapier. As I said, Zapier gives you access to hundreds of applications, and PayPal is one of them. You can link GoHighlevel to PayPal using Zapier.

GoHighLevel Pricing – How Much does it Cost?

In comparison to the competition, GoHighLevel has inexpensive pricing options. Let’s have a look at its offerings.

Agency Starter Account

The Go Highlevel Agency Starter Account is the most basic plan available from the firm for marketing agencies. The Agency Starter account costs $97 per month.

All of the features are included in the agency starter account. It also has Twilio, an app that lets you connect your API and enable two-way messaging. Mailgun integration is also available in the Agency starter account.

Finally, there is only one agency account that you may create for yourself. As a result, you may establish accounts for other agencies or clients who operate an agency business. It’s a single account that you can use for both yourself and other agencies or clients.

Agency Unlimited Account

The Agency Unlimited account is a subscription plan for big firms that want to set up a separate agency account for each of their customers. The Agency unlimited account costs $297 per month. It comes with all of the features included in the Agency starter account, as well as limitless sub-accounts and branded desktop app.

You can add your own custom agency domain name to the program with the branded desktop software. Instead of going to Gohighlevel, your clients will be able to see their dashboard using their desired custom domain. Custom Whitelabel reports may also be provided directly to them.

White Label Mobile App + Custom Zap Upgrade

This is the most expensive plan on Highlevel. It’s to Highlevel’s credit that it delivers such a high degree of flexibility and customization.

From its name, it offers a Whitelabel mobile app with your company’s name and enables your clients to follow the effectiveness of their marketing services.

The Highlevel team will also develop a bespoke Zapier for your company to fully tailor it to your needs.

For a monthly charge of $6.95, you can buy this plan as a stand-alone service. This isn’t a freestanding solution; you’ll need to have an Agency Unlimited subscription to take advantage of it. For those with six or seven figures in sales, this upgrade costs an additional $497 per month.

Final Thoughts on GoHighLevel

In this Gohighlevel review, I tried to cover all of the software’s features. Are you still undecided if Gohighlevel is worth your time and money?

If you’re an agency and need software to integrate your marketing activities onto a dashboard, the High level is an excellent arsenal.

The ideal Gohighlevel plan for agencies of all sizes is Gold, Silver, or Bronze. Whether you’re a small or large business, you’ll enjoy Gohighlevel.

However, it is also a great tool for freelancers and consultants who do not have a staff. Thanks to Highlevel CRM and automation, you may run your business as if you have a team using Highlevel.

B2B firms and those who use a multichannel and omnichannel marketing strategy will benefit from Highlevel. Multichannel marketing, as well as doing it online, can be made easier with Go High Level.

So, if you have a marketing agency or agencies serving clients and you’re looking for an easy-to-use and effective platform, Go Highlevel is definitely worth a try to attract premium clients.

They also provide a 14-day free trial, which does not impose any restrictions. You may use the free trial to build funnels, establish marketing automation, and so on. The fourteen-day free test will allow you to get acquainted with the program while being the jury if it’s worthwhile using such a tool.

Why not give Go Highlevel a go?