ClickFunnels alternatives: 5 options compared

If you’re shopping for funnel software, you’ve probably landed on ClickFunnels first — and then flinched at the price. The ClickFunnels 2.0 Basic plan starts at $147/month, which is steep for anyone just getting started. That’s where looking at ClickFunnels alternatives: 5 options compared becomes genuinely useful.

Photo: Roberto Hund (Pexels)

These five tools — Systeme.io, Kartra, GoHighLevel, Kajabi, and GetResponse — each solve funnel-building differently. Below you’ll find a full breakdown: what each does well, what it doesn’t, who it’s built for, and how it prices out.

What makes a valid ClickFunnels alternative?

Not every page builder is a funnel builder. A true ClickFunnels alternative needs to handle, at minimum:

• Landing pages and opt-in forms
• Order pages and checkout flows
• Email automation (built-in or tight integration)
• Upsell / downsell pages

Some tools on this list go well beyond that — course hosting, CRM, membership sites. Others stay lean. Neither approach is wrong; it depends on what you actually need.

ClickFunnels alternatives: 5 options compared

Here’s the quick-reference table, followed by a detailed look at each tool.

1. Systeme.io — best free ClickFunnels alternative

Systeme.io is the most direct answer when someone says they want ClickFunnels functionality without the price tag. The free plan covers up to 2,000 contacts, 3 sales funnels, unlimited emails, and 1 course — which is more than enough to validate a business idea.

Paid plans start at $27/month (Startup, up to 5,000 contacts), scaling to $97/month for the Unlimited plan, which removes every cap.

What Systeme.io does well

• Drag-and-drop funnel builder with pre-built templates for opt-ins, sales pages, and checkout flows
• Built-in email automation, including tag-based sequences
• Membership site and basic course hosting on every paid plan
• Affiliate program management (available from the Webinar plan at $47/month)

Where it falls short

The page editor is functional but not polished. If your brand relies on pixel-perfect design, you’ll notice the limitations quickly. Split testing is available on paid plans, but reporting is less detailed than Kartra or ClickFunnels 2.0.

Our take: Systeme.io is the strongest starting point among all ClickFunnels alternatives if budget is the deciding factor. Get real results on the free plan before spending anything.

2. Kartra — best for info-product businesses with complex funnels

Kartra targets sellers who are past the “testing” phase and running multi-step funnels with real email lists. It bundles landing pages, email sequences, membership sites, a helpdesk, video hosting, affiliate management, and calendar scheduling into one platform.

The Starter plan at $119/month includes up to 2,500 contacts, 1 custom domain, and unlimited emails. That’s close to ClickFunnels’ price, so the case for switching comes down to features, not savings.

What Kartra does well

• Behavioral-based email automation is genuinely sophisticated — you can trigger sequences based on page visits, video watch percentage, or purchase behavior
• The built-in affiliate portal (Kartra Affiliates) removes the need for third-party software like ThriveCart
• Kartra Checkouts handles multiple pricing options, coupons, and trial periods out of the box
• Pre-built “Kartra Campaigns” let you import entire funnel templates (pages + emails + automations) in a few clicks

Where it falls short

Kartra’s interface has a learning curve. New users often spend a week just mapping out where features live. The video hosting is convenient but not a replacement for a CDN-backed solution if you serve high-traffic video content.

Our take: Kartra is a strong pick if you’re selling digital products at volume and want everything — including affiliate tracking — managed in one dashboard. It’s not the right first tool for someone still building their first funnel.

3. GoHighLevel — best for agencies and multi-client setups

GoHighLevel (GHL) is built around a CRM first, with funnels added on top. That distinction matters. Where ClickFunnels thinks in “funnels,” GoHighLevel thinks in “contacts and pipelines.”

The Starter plan at $97/month includes unlimited funnels, websites, landing pages, and a full CRM for one business location. The Agency Unlimited plan at $297/month adds white-labeling and unlimited sub-accounts — meaning you can run your clients’ marketing under your own brand.

What GoHighLevel does well

• The pipeline view (drag-and-drop CRM stages) is excellent for service businesses tracking leads through a sales process
• Built-in two-way SMS, call tracking, and Google My Business messaging make it genuinely useful for local businesses
• The white-label option is rare at this price point — most competing tools charge significantly more
• Funnels, websites, forms, surveys, and booking calendars all live inside one platform

Where it falls short

GoHighLevel is complex. The platform assumes you understand marketing workflows. The funnel builder is capable, but it’s not as intuitive as ClickFunnels’ editor or Systeme.io’s simplified interface. Course creators will find the membership module basic compared to Kajabi or Teachable.

Our take: Among these ClickFunnels alternatives, GoHighLevel earns the top spot specifically for agencies and consultants who need client management tools alongside funnel building. For a solo blogger or course creator, it’s probably more platform than you need.

4. Kajabi — best for course creators who also run funnels

Kajabi markets itself as a creator platform, and that framing is accurate. It builds funnels, but its strongest asset is the all-in-one course + community + coaching experience. If your primary product is a course or membership and you also want to run launch funnels, Kajabi is worth the $149/month Basic entry price.

The Basic plan includes 3 products, 3 funnels (called “pipelines”), unlimited landing pages, 1 website, and up to 1,000 active members.

What Kajabi does well

• The course and community experience for students is polished — better than anything Systeme.io or GoHighLevel offers natively
• “Pipelines” are pre-built funnel templates for common creator goals: product launches, webinar funnels, email opt-in sequences
• Built-in email marketing, including broadcasts, sequences, and behavior-based triggers
• Kajabi Payments handles checkout, subscriptions, and payment plans without a third-party cart

Where it falls short

Kajabi’s funnel builder is intentionally simplified. If you want complex multi-path conditional funnels, you’ll hit limitations quickly. The $149/month price only makes sense if you’re actually using the course or membership features — paying for Kajabi purely as a funnel builder doesn’t pencil out.

Our take: Kajabi is the right call when your core business is selling courses or coaching programs and you want funnels, email, and hosting in one place. Don’t pay for it unless you’re actively using the course platform.

5. GetResponse — best budget-friendly option with funnel features

GetResponse started as an email marketing platform, and email is still its strongest feature. But since adding “Conversion Funnels” (available from the Marketing Automation plan at $59/month), it’s become a legitimate lightweight ClickFunnels alternative for marketers who lead with email.

The free plan covers up to 500 contacts and includes a website builder and basic landing pages. The paid Email Marketing plan at $19/month adds autoresponders and unlimited landing pages. Conversion Funnels — the feature that makes it relevant here — requires the $59/month Marketing Automation tier.

What GetResponse does well

• The email editor and deliverability track record are the strongest on this list
• Conversion Funnels cover the basics: opt-in pages, sales pages, order bumps, confirmation pages, and abandoned cart emails
• Webinar hosting is built in from the Marketing Automation plan — a rare inclusion at this price
• The free plan gives genuine functionality for list building before any paid commitment

Where it falls short

Conversion Funnels are simpler than what ClickFunnels or Kartra offer. There’s no affiliate management, no membership hosting, and the checkout experience requires integration with external payment processors. If you need a complex upsell flow, GetResponse will feel limiting.

Our take: GetResponse makes the most sense as a ClickFunnels alternative when you’re an email-first marketer — building lists, running sequences, and occasionally using funnels to drive opt-ins or digital product sales. It’s not a full ClickFunnels replacement, but it’s a capable one for specific use cases.

Who should pick which tool

Here’s where the ClickFunnels alternatives: 5 options compared breakdown lands practically:

• You’re just starting out, budget under $30/month: Systeme.io free plan, then upgrade to $27/month when you outgrow the contact limit.
• You sell digital products with affiliates and a built list: Kartra at $119/month bundles everything you’d otherwise pay three tools for.
• You run an agency or manage multiple clients: GoHighLevel Starter at $97/month, or Agency Unlimited at $297/month if you need white-labeling.
• Your main product is a course or coaching program: Kajabi at $149/month — but only if you’re actively using the course features.
• Email is your primary channel and funnels are secondary: GetResponse Marketing Automation at $59/month handles both without complexity.

None of these tools is the right answer for every situation. The best ClickFunnels alternative is the one that matches what you actually sell, how you sell it, and what you can afford to spend before your first dollar comes in.

Frequently asked questions

Is there a free ClickFunnels alternative?

Yes. Systeme.io offers a genuinely functional free plan that includes up to 2,000 contacts, 3 funnels, unlimited emails, and 1 online course. GetResponse also has a free plan, though funnel features there require a paid upgrade. Neither free plan is indefinitely scalable, but both let you build and test before committing money.

How does Systeme.io compare to ClickFunnels 2.0?

Systeme.io costs significantly less and covers the core funnel workflow well. ClickFunnels 2.0 has a more polished editor, a larger template library, and more mature split-testing tools. For someone generating under $5,000/month in funnel revenue, Systeme.io’s $27/month paid plan covers most real needs. ClickFunnels becomes easier to justify once you’re optimizing funnels at scale.

Can GetResponse replace ClickFunnels for affiliate marketers?

Partially. GetResponse’s Conversion Funnels can handle opt-in and simple sales flows, and its email platform is excellent for nurturing affiliate traffic. However, it lacks one-click upsells, advanced order bumps, and the kind of multi-step funnel logic that ClickFunnels supports natively. Affiliate marketers who run complex funnel structures will likely need a dedicated funnel tool.

Is GoHighLevel worth it for solo operators?

Only if CRM functionality matters to you. GoHighLevel’s value multiplies when you manage clients or run a service-based business with an active sales pipeline. A solo blogger or course creator using one brand will find Systeme.io or Kajabi simpler to operate and equally capable for typical use cases.

What’s the biggest difference between Kartra and Kajabi?

Kartra is built for selling digital products and info offers with complex automation and affiliate management. Kajabi is built for creating and hosting courses and communities, with simpler funnels layered on top. If your business centers on a course or coaching program, Kajabi’s student experience is better. If you’re selling eBooks, mini-courses, and consulting packages with heavy email automation, Kartra is the stronger fit.

Want more guides like this? Bookmark twofunnelsaway.com for ongoing comparisons, tool reviews, and practical advice on building your online business.

For current pricing and plan details, check GetResponse’s official pricing page directly — rates change and we always recommend verifying before you commit.