10 Tips for Writing High-Converting Shopify Product Descriptions Fast

What are Shopify Product Descriptions?

The marketing copy that explains what a product is and why it’s worth buying is known as a product description. A product description’s goal is to give consumers vital information about the product’s features and benefits, ensuring that they are inclined to buy. Product descriptions are also essential for search engine optimization.

What makes a good product description?

A well-crafted product description has the ability to drive your customers through your sales funnel. Your store is more likely to convert the casual browser by injecting creativity and product benefits into your product description.

However, the majority of businesses commit the same error when creating product descriptions: including superfluous information. This leads to fewer conversions since consumers are unable to comprehend the product’s unique selling proposition or how it solves a common problem.

In this post, you’ll discover how to write product descriptions that entice customers. and learn from product description examples. Well also show you a fast way to write 1000s of product descriptions that sell using an easy-to-follow product description template.

1) Make your product description about the product

It’s tempting to go off on tangents in your product description, but this rarely helps anyone make a decision about whether they want to buy your product or not. If you don’t know what kind of information people need when deciding whether they should buy something, then just ask them! Doing some research into what makes up high-converting product descriptions gives you lots of good ideas for how to write yours.

2) Use powerful adjectives

When you’re writing your product description, it’s important to use adjectives that evoke a positive emotion in the reader. Descriptions like “beautiful,” “gorgeous,” and “stunning” are all great examples of adjectives that can help sell a product. Try to avoid using negative descriptors such as “ugly,” “boring,” or “cheap.” Nobody wants to buy something that they think is ugly, and no one wants to feel like they’re being cheap when they’re spending their money.

Make sure your adjectives are specific as well. Saying that a product is “nice” doesn’t really tell the reader anything about it. Using specific adjectives, such as “elegant,” makes the product feel more real in a reader’s mind.

Also try to use adjectives that tell the reader exactly what it is about your product they will enjoy. Saying something is an “ice-cold refreshing drink” tells them why they should buy it before even mentioning

3) Focus on the benefits of the product

Entice buyers with product benefits rather than features. Make sure to avoid excessive product details and technical details. features. What’s the difference? Product features are things that the product has, such as color or size. Benefits, on the other hand, are what the product does for you. For example, a benefit of a dress might be that it makes you look slim and elegant.

When writing your product descriptions, focus on the benefits of the product. Rather than saying “our product is made of cotton,” say “our product will keep you cool and comfortable all summer long.”

People are more likely to buy a product that benefits them in some way, so focus your product descriptions on what they get out of it. Above all else, remember to sell the benefits of your product rather than the features. A product description like “our product is made of cotton” doesn’t sell, but one that says “the soft fabric of our dress will keep you cool and comfortable all summer long!” sells much better!

4) Make use of social proof

Social proof is a powerful tool for persuading potential buyers to purchase your product from your online store. It’s the idea that people are more likely to do something if they see that other people have done it too.

There are lots of different ways to use social proof in product descriptions and product pages. You can include customer testimonials, quotes from experts, or even statistics about how popular your product is. Including images of happy customers using your product is also a good way to convince people that they will be happy with their purchase too.

The best product descriptions focus on the benefits of the product rather than trying to show off how many sales it’s made or how great its features are, so make use of social proof in your product description!

5) Use words that evoke the senses/power words

A great product description example uses power words that evoke powerful responses in the brain has been shown to increase sales. Use sensory words such as smooth, soft, cold, warm, etc. to enhance product descriptions by evoking the sense of touch in your product description. You can also use words that evoke other senses like sight or sound in order to make an emotional connection with the reader and bring their imaginations into play when reading about your product. This is a great way to convince product buyers that they need to purchase your product.

What about using words like “sea breeze” for a product description of a beach umbrella? This will evoke the sense of smell in them and help create an emotional connection with product users who are looking at buying it!

Use sensory language throughout product descriptions to make a lasting impact on visitors, increase product sales, and help product buyers imagine using the product.

6) Appeal to your reader’s imagination

Just like using emotion, you can stir the reader’s imagination through the use of powerful words. Since you are selling online, the use of product images can help stir the imagination of potential customers

However, words can also be used to help potential customers imagine using your product in their lives. For example, you could use words like “perfect for a night out on the town” to make them think about all the fun they will have when they purchase and use your product.

The use of product images and powerful words can help product buyers imagine themselves using your product. This is a very important part of persuasive product descriptions that sell, so make sure you use it to full effect!

7) Avoid cliches or obvious information

Create unique product descriptions that avoid cliches or obvious information. This will help you to stand out from the competition and make your product descriptions more memorable.

When people are looking for a product, they might see dozens of different versions of the same product. If all of those product descriptions sound the same, it’s hard for buyers to remember which product is right for them.

However, product descriptions that stand out and avoid cliches will make your product more memorable to buyers who are looking for it on search engines or in the marketplace!

Try not to use obvious product information like “our product is made of cotton” which doesn’t help people imagine using your product, but instead try something like “our product is perfect for those who are looking for a soft and comfortable feel.”

Be unique, avoid cliches, and make your product descriptions memorable to buyers!

8) Use photos and video to illustrate the product use

Product images and photos can increase sales and conversion rates, but product videos can be even more powerful!

Including a product video on your product page can increase the likelihood that someone will buy your product by up to 88%. This is because product videos help people to see and understand how the product works in a way that words cannot.

They also help to create an emotional connection with product users, so your target audience will see themselves using your product and imagine the satisfaction they’ll get from it.

Video is one of the most powerful ways to sell a product. It can help create an emotional connection with product buyers which increases conversion rates dramatically!

9) Use story-telling when writing product descriptions

Story-telling is a powerful arsenal for creating epic product descriptions for your online business. For effective product descriptions, write product descriptions that are more like stories.

These product descriptions should be creative and help people imagine themselves using your product.

Product buyers will enjoy reading about how someone else used the product, so use story-telling to sell your product!

Your product description doesn’t have to include a real-life person or some grand adventure. It can simply tell of an experience that could result from product use.

For example, “our product is perfect for anyone who wants to create the perfect centerpiece on their dining room table.”

The reader can imagine using your product and how it would fit into their lives!

10) Make the description scannable and easy-to-read

Make use of bullet points to illustrate product benefits and features, and make the product description easy to read.

This will help people quickly scan your product descriptions and see what benefits your product has to offer.

Bullet points are also an effective way of highlighting product features, which can be helpful for buyers who are looking for a specific feature in a product.

Make sure that your product descriptions are easy-to-read and that you use bullet points to illustrate product benefits and features!

With these tips, you will be on your way to master product description writing and a rise in organic search rankings. Great product descriptions will also boost your eCommerce site as customers will have made a connection with your brand.