Creating Pop-Up Messages that Appeal to Visitors

Back in the early days of the internet, pop-up messages quickly developed a bad reputation. They were everywhere, and they were certainly annoying to users. Because of that, people began to ignore those creating Pop-Up Messages that Appeals to visitors. They even went so far as to use blockers to prevent them from showing up in the first place. For companies that were using pop-ups to try to help their website visitors and foster their marketing strategies the right way, that became a major issue.

Many people continue to frown upon pop-up messages, but they’re actually falling back into favor with the public these days. Of course, that depends on how and why businesses use them. When created well and used appropriately, a pop up message can actually work to your advantage as well as that of your users. If you’d like to incorporate pop-ups into your marketing strategy, consider the following points to help you do so successfully.

Be Sure the Message Aligns with Your Goals

Before inserting a pop-up message into your website, it’s important to decide what you want it to do for your company and its visitors. Are you extending a special offer to first-time customers? Do you want people to subscribe to your newsletter or sign up for special emails? Maybe you want to advertise a new product or upcoming event. Know exactly what the purpose of the pop-up is before creating it to reduce visitor frustration.

From there, develop the pop-up around your intended goals. Be sure the message it delivers is brief but clear. At the same time, make sure you include all the essential elements into it, such as a call-to-action button or a form to gather users’ contact information. After all, no pop-up will be effective if it doesn’t provide what users need to proceed as intended.

Make It Relevant

Another key to effectively using pop-ups is to make them relevant to the user in some way. Don’t just send random messages to everyone who visits your site. Be sure the pop-up users see is helpful to them or pertinent to the information they’re viewing. If you were browsing a website looking for an engagement ring and received a pop-up message for discounts on pet cremation jewelry, you’d probably be a bit irritated. Place yourself in visitors’ shoes, and consider the types of information you’d want to see in various instances. Let that be your guide.

Keep in mind, it’s possible to use technology to make your pop-ups’ appearances more selective. Algorithms and other tools are available to avoid asking current subscribers to subscribe to your newsletter or blog. They can also be used to upsell or cross-sell based on the items or content a visitor seems to be interested in. These resources will aid in fine-tuning your pop-ups to make them more of a benefit than a nuisance.

Design Is Crucial

From there, think about the design of your pop-up. Several factors enter the mix here, and they all play crucial roles in the perception and effectiveness of the message. Size and shape are a couple of elements to consider. Be sure both of these factors meld well with the message you’re trying to get across as well as the design and layout of your website. Look at the layout of the pop-up as well. Play around with a few designs to determine which works best with your overall website design and the pop-up message itself. Don’t overlook different colors and fonts, either.

Location is Essential

Location is important for pop-up messages, too. Though the center of the page is obviously the most visible, it can also be more disruptive. Placing the message in the upper or lower portion of the screen or in a corner might not be as noticeable, but it may be more conducive to a positive user experience.

Timing Counts

Yet another factor to keep in mind is the timing of the pop-up. Having a message appear as soon as someone lands on your site could be more aggravating than advantageous. On the other hand, if you wait until a visitor is getting ready to leave, he or she may have already lost interest. Take into account the amount of time a visitor has spent on your site, how many pages he or she has visited, which actions have been taken, and other elements to determine the best time to have a pop-up appear.

Making the Most of Pop-Up Messages

Pop-up messages may have received a negative connotation due to past experiences, but they’re not necessarily ineffective. They can still help drive traffic on your site, assist visitors in making purchasing decisions, and encourage people to move further along your conversion funnel. How helpful they are to you and your prospects depends on the points mentioned above. It’s also best to keep moderation in mind. After all, too much of a good thing can still be bad.